🤔 What's the Deal with BIMI?
Imagine this: You’ve gone through the trouble of setting up BIMI (Brand Indicators for Message Identification), and your brand logo is supposed to be displayed next to your emails, making them stand out in inboxes. But wait… it’s not showing up. Frustrating, right?
BIMI is a protocol that allows email providers (like Gmail or Yahoo) to display your brand’s logo in emails. Not only does it increase brand visibility, but it also shows that you’re serious about email security—because BIMI works only if your emails are DMARC-compliant.
But what if your logo isn’t appearing as it should? Let's dive into some troubleshooting tips that will get your BIMI logo shining bright and your email identity secure.
🛠 Step 1: Verify DMARC Policy
BIMI only works with DMARC—you’ve heard that a million times, but it’s worth repeating. If your DMARC policy isn’t correctly set up, your logo simply won’t show.
Check DMARC Record: Make sure you’ve set your DMARC policy to
p=rejectorp=quarantine. If you havep=none, BIMI will not work.You can verify your DMARC status using tools like Your DMARC to ensure that your domain is properly protected.
Fix: Update your DMARC policy to a more strict setting, like
p=reject, and make sure it's properly configured. Here's a sample DMARC record:cssCopyEditv=DMARC1; p=reject; rua=mailto:[email protected]; ruf=mailto:[email protected]; adkim=r; aspf=r;
🔑 Step 2: Set Up a Valid BIMI Record
Your BIMI record is the star of the show—it tells email providers where to find your logo. If it's missing or incorrectly configured, your logo won't display.
Check for BIMI Record: Use a tool like a DNS lookup to verify if your domain has a BIMI record.
Format the Record Correctly: It should look like this:
arduinoCopyEditv=BIMI1; l=https://yourdomain.com/logo.svg;
Fix: If you don’t see your BIMI record or it’s not formatted correctly, add it to your DNS settings with the right SVG logo URL.
🖼 Step 3: Logo File Requirements
The logo file itself is essential. It needs to be an SVG (Scalable Vector Graphic) file that’s properly formatted and authenticated.
Check Logo Format: Your logo must be in the SVG format. Make sure it’s optimized and follows BIMI guidelines.
File Size: Ensure the logo is less than 32KB—larger files won’t be accepted by some email providers.
🌐 Step 4: Ensure Logo is Accessible
Sometimes the logo URL you’ve set in your BIMI record isn’t accessible or has a broken link. Email providers need to be able to access the logo to display it correctly.
Check URL Access: Make sure your SVG logo is publicly accessible (no login or authentication required).
Fix: Ensure the URL is live and there are no permissions or firewall issues blocking access.
💻 Step 5: Validate Your Authentication (VMC)
A Verified Mark Certificate (VMC) is required for BIMI to work with some email providers (like Gmail). It’s a certificate that proves your brand’s logo is officially verified.
Check VMC Status: If you don’t have a VMC, your logo might not show in Gmail.
Fix: Apply for a Verified Mark Certificate. This process involves verifying your domain and logo with a trusted certificate authority.
🔍 Step 6: Check with Major Email Providers
While BIMI is supported by email providers like Gmail, Yahoo, and others, some providers may not display the logo immediately even if your setup is correct. It might take a bit of time for them to recognize your brand and display the logo.
Give It Time: Email providers may take a few days (or weeks) to fully integrate and display the BIMI logo.
🚀 Final Thoughts: Make Your Brand Stand Out
Now that you’ve got the tools to troubleshoot why your BIMI logo isn’t showing up, it’s time to secure your brand’s email presence and give it that extra touch of professionalism.
Here’s a quick recap:
✔ Verify your DMARC policy is properly set up.
✔ Ensure your BIMI record is in place with the correct SVG logo.
✔ Ensure the logo is publicly accessible and check its size.
✔ Don’t forget about the Verified Mark Certificate (VMC).
✔ Give it some time—it’ll appear eventually!
Remember, BIMI isn’t just about aesthetics; it’s about security and trust. When your logo appears next to your emails, you're signaling to recipients that you’re a legitimate, trusted sender.
Let’s get your brand recognized for the right reasons and keep your email security top-notch! 💪
Ready to Make Your BIMI Logo Shine?
Now that you've got the inside scoop, why wait? Get your BIMI setup in check and start building a trusted brand reputation with Your DMARC!